BIGGEST Sneaker Moments of 2017

1) Virgil Abloh x Nike “The Ten” Debuts at OFF-CAMPUS

 The collection, dubbed “THE TEN,” was shown through a special activation called “Nike OFF-CAMPUS,” and features 10 Abloh-remixed Nike icons, most notably the Air Jordan 1.

2) #BREAKING2 and the Nike Zoom VaporFly Elite

 While consumers will likely never have a shot at the ultra-hardcore Zoom VaporFly Elite worn by Kipchoge and his teammates, the slightly-detuned Nike Zoom VaporFly 4%, Nike’s fastest available marathon shoe, is a worthy runner up.

3) adidas Overtakes Jordan as No.2 in U.S. Sneaker Sales

 The accelerating adidas resurgence has made headlines for a while, but this September, the Three Stripes officially jumped over Jumpman. In the US market, at least.

 4) Rick Owens and adidas Call It Quits

Unfortunately, not everything out of Herzogenaurach contained such cheerful news. As of this August, the adidas x Rick Owens collaborative collection will cease production, citing the legendary designer’s switch to American heritage brand Hood Rubber as motive.

 5) A$AP Bari Loses Nike Partnership Following Sexual Assault Allegations

Just page through any street style album from before this July, and you’ll see VLONE everywhere. For a brand that launched in March 2014, A$AP Bari’s streetwear imprint had achieved nothing short of triumph. A Nike collab within three years; a Paris Fashion Week show in June. Nothing, it would seem, could stop VLONE.